Google Ads and SEO have their unique strengths, and they effectively complement each other for a more robust digital marketing strategy. Google Ads can complement SEO (Search Engine Optimization) for several reasons:
While SEO is a long-term strategy that gradually improves a website’s visibility in organic search results and generate clicks without click costs, Google Ads provides immediate visibility. The ads appear at the top of the search results pages, offering quick exposure.
Google Ads offers extensive audience targeting options, including geographic location, keywords, device type, and more. This can help businesses reach specific customer segments that may be more challenging to reach through SEO alone.
Google Ads provides detailed data on campaign performance, including click-through rate (CTR), conversions, and more. This information can be valuable in understanding the behavior of the target audience and can also inform and improve SEO strategies.
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With more than 10 years of experience managing Google Ads and accounts of all sizes, from small businesses to large webshops, you can rely on a knowledge that comes from more than one school course. Do not hesitate to contact us with any question or other!
With over 10 years of industry experience, we are well-equipped to assist you in crafting a strategic and optimal plan. Our objective is to guide you through every step and maximize the outcomes of your SEM endeavor. Trust us to provide expertise and tailor-made solutions that align with your unique needs and objectives.
Some highly competitive keywords may be difficult to rank for quickly with SEO alone. Google Ads can ensure visibility for these keywords until the SEO efforts have had a chance to boost the keyword’s ranking.
Google Ads offers the ability to quickly adjust campaigns based on performance, budget, and other factors. This is useful for testing new keywords or marketing strategies
When both Google Ads and SEO are used together, they can create a more comprehensive online presence. This can increase overall traffic, improve brand awareness, and drive more conversions
Successful projects involving SEM
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