SEM

Search Engine Marketing

Create revenue-generating ads

Google Ads or SEO?

Google Ads and SEO have their unique strengths, and they effectively complement each other for a more robust digital marketing strategy. Google Ads can complement SEO (Search Engine Optimization) for several reasons:

Immediate Visibility

While SEO is a long-term strategy that gradually improves a website’s visibility in organic search results and generate clicks without click costs, Google Ads provides immediate visibility. The ads appear at the top of the search results pages, offering quick exposure.

Audience Targeting

Google Ads offers extensive audience targeting options, including geographic location, keywords, device type, and more. This can help businesses reach specific customer segments that may be more challenging to reach through SEO alone.

Data and Insights

Google Ads provides detailed data on campaign performance, including click-through rate (CTR), conversions, and more. This information can be valuable in understanding the behavior of the target audience and can also inform and improve SEO strategies.

Want to know what we can do for your company?

Curious about our company’s capabilities? We deliver tailored solutions to boost your success. Let’s talk and explore how we can help you and your business thrive.

Team

With more than 10 years of experience managing Google Ads and accounts of all sizes, from small businesses to large webshops, you can rely on a knowledge that comes from more than one school course. Do not hesitate to contact us with any question or other!

Karolina Gunnarsson

karolina.gunnarsson@solutiongroup.se

Karolina Gunnarsson

karolina.gunnarsson@solutiongroup.se

Helén Andersson

helen@solutiongroup.se
What makes SEM so powerful

With over 10 years of industry experience, we are well-equipped to assist you in crafting a strategic and optimal plan. Our objective is to guide you through every step and maximize the outcomes of your SEM endeavor. Trust us to provide expertise and tailor-made solutions that align with your unique needs and objectives.

01. Covers Multiple Keywords

Some highly competitive keywords may be difficult to rank for quickly with SEO alone. Google Ads can ensure visibility for these keywords until the SEO efforts have had a chance to boost the keyword’s ranking.

02. Flexibility and Control



Google Ads offers the ability to quickly adjust campaigns based on performance, budget, and other factors. This is useful for testing new keywords or marketing strategies

03. Complementary Effects



When both Google Ads and SEO are used together, they can create a more comprehensive online presence. This can increase overall traffic, improve brand awareness, and drive more conversions

Successful projects involving SEM

Vepax Verktyg provides an in store and online platform for purchasing or renting tools machinery and workplace essentials

Vepax Verktyg x Solution Group

Established in 1825 Gustavsberg Porslinsfabrik is a renowned brand crafting ceramics in stoneware and fine china

Gustavsbergs Porslinsfabrik x Solution Group

Vepax Verktyg provides an in store and online platform for purchasing or renting tools machinery and workplace essentials

Vepax Verktyg x Solution Group

Established in 1825 Gustavsberg Porslinsfabrik is a renowned brand crafting ceramics in stoneware and fine china

Gustavsbergs Porslinsfabrik x Solution Group

How do we get started ?

We don’t believe in a one-size-fits-all approach and recognize that every process is unique. We tailor the optimal and most relevant solution specifically for you, your brand, your industry, and your needs. Contact us for a meeting, and we can discuss your solutions further

Contact us

Interested in exploring a partnership? Reach out to see if we’re a good match and how we can craft successful solutions together. We’re eager to hear from you.